JoinerCAD – Bringing Pro Tools to Passion Projects
Overview
JoinerCAD’s website is our second collaboration with the Čeli APS team - following our work on Woodwork for Inventor, a professional-grade tool built for furniture manufacturers and designers. While Woodwork serves the industry’s heavyweights, JoinerCAD is made for the rest of us - hobbyists, independent carpenters, and smaller workshops. It delivers powerful, industry-level features to users who’ve traditionally been priced out of the big, complex furniture design suites.
We developed a visual identity and website that feel as accessible and intuitive as the tool itself. Instead of overexplaining, we let the product speak - using interactive 3D elements that mimic the software’s workspace. A blueprint-inspired grid structures the site’s layout, while the visuals guide visitors through the designer’s journey: from technical drawings to hardware selection, materials, and eventually, the final render. Together, they echo how JoinerCAD takes ideas from concept to completion.
